Commercial

My talk about commercial is for softbank, which is very famous in Japan.

Please watch the follow video:




Target Audience

I have two opinion for target audience of this commercial.

One is the people who use a mobilephone or not.
The other is the people who like Brat Pitt or have a nice feeling for him.


Authority

This commercial uses Brat Pitt, who is very famous actor in the world.
When this CM was broadcast, softbank was not famous rather than now,so the company
might try to become famous using well-known actor.

It is not certain thing wheter Brat Pitt really uses this company's mobilephone or not,but
he contributes to softbank absolutely.


Emotion

I feel the image of cool, simple or polite from this commercial.

In this CM,Brat Pitt is only walking using a mobile phone and we can hear only
background music ,so it doesn't seem noisy or messy. It's simle.

And when two women pass him on the street, he fall into water.
People also might chuckle or think it humorous in this scene.


Logic / Imformation

Audience can know from this commercial that the company name is "softbank",
monthly price is 950 yen and this price is carried out from on Mar.1.
And people who want to know about it should go to the softbank store.

Evalution

I think this commercial is good advertisement to know the brand name, but
it is inconvenient for me to know what functions this company's mobilephone
have or what kinds of mobilephone this company have. Audience can not learn
details from this commercial.

So,on a scale of 1-10, I would rate this commercial a 7.